The journey so far.
Ever since its inception, SATRAC has focused on vision, precision and progress.
The three pillars that have today helped the brand grow, making it one of India’s
most respected names in the trailers and truck bodies category. Over the years,
SATRAC has built a lot more than vehicles – proof of which lies in the trust and
reliability it has gained with its legacy of engineering excellence.
From developing customized solutions for India’s defense sector to setting new
standards in heavy-duty trailers, every step of our journey has been guided by
one constant – a deep commitment to quality and lasting partnerships.
But as the world of mobility continues to evolve, we’re changing too – learning,
improving, and moving forward together.
A new look, the same promise.
For us, rebranding isn’t about changing who we are, it’s about showing how far
we’ve come. SATRAC has grown from being just a trusted manufacturer to a
forward-looking partner in mobility solutions. Our new look reflects this growth,
which is connecting our strong past with the exciting future ahead.
The refreshed SATRAC identity shows our growing global presence, our focus
on people-driven innovation, and our promise to keep moving industries – and
people – Forward as One.
The story behind our new identity.
A closer look and it is evident that every part of our new logo has a story to tell.
The bold design is a reflection of strength and trust, while the smooth, flowing
lines stand for adaptability and progress. The forward-leaning shape emphasizes
our drive to keep moving ahead and never stand still.
Together, these elements create a symbol of confidence, unity, and forward
movement, not to mention, a bridge between where we started and where we’re
going.
A new brand philosophy
Our new identity goes beyond design; it’s a shift in mindset. We’re moving from
being purely product-driven to being people-driven. From talking about machines
to celebrating the talent, ideas, and collaboration that bring them to life.
Because innovation doesn’t happen in isolation. It happens when people work
together with purpose. And that’s what this new chapter is all about.
The Meaning of “Forward as One”
Our new tagline, “Forward as One,” captures the very heart of who we are today.
It’s a reflection of how we work together, across teams, departments, and
partnerships. It speaks to the harmony between engineering precision and
human ambition, between technology and trust, between SATRAC and every
person connected to it.
Forward as One is more than a tagline. In fact, it’s a belief. A promise that
progress means more when it’s shared.
The road ahead.
As we unveil our new logo and tagline, we’re not leaving anything behind. We’re
carrying forward everything that’s shaped us – our values, our craftsmanship, and
the strong relationships we’ve built over the years, and taking them to the next
level.
Our new identity is a reflection of growth, unity, and shared purpose. It’s about
staying true to our roots while embracing change, and moving ahead – Forward
as One.
